Partner
Abert
Cutlery
Tableware & Living Goods Import / Republic of Korea
Well-made things, brought to Korea.
LOVA INTERNATIONAL imports tableware and everyday goods into Korea, chosen for how they are used here. We take them through import filing and Korean labelling, then place them with the channels that sell them.
About
Tableware first, and done properly.
LOVA INTERNATIONAL is an import and distribution company based in Busan, Korea. Tableware is the category we know in detail: cutlery, glassware, ceramics, table linen, and the table decor and living pieces that sit alongside them.
Pieces made with that much care usually come from small overseas manufacturers that have never sold into Korea. Getting them here is the business, in tableware and in the everyday goods next to it.
The name joins love and value: finding pieces worth keeping close for a long time, and bringing them here.
Starting with tableware is deliberate. Tableware taught us which glass survives a Korean dishwasher cycle, which bowl size fits a rice-and-soup setting, and what the Korean import and labelling paperwork asks for. We take on a new category when we can answer that level of question in it, not before.
Fit before flair
Every piece is checked against how it will be washed, heated and served here before we discuss volume. If it only works in a photograph, we pass.
Small orders first
The first order is deliberately small. We put it in front of buyers, read what comes back, and scale only what sells.
No gaps on the shelf
Reorders are planned backwards from production and shipping lead time. A listing that runs out of stock loses the position it has built, so keeping supply continuous is part of our job, not an afterthought.
Vision
We are building toward one thing: when a brand asks what Korea requires, the answer it gets from us should be accurate enough to act on.
Founder’s Note
“The recipe was mine. The rest of the meal was decided by what I put it on.”
I like cooking. Not only the cooking — moving the food onto a plate, setting the spoon down beside it, sitting in front of it. At some point it became obvious that the same dish felt different depending on what carried it. That is a small thing, and it is also the whole reason this company exists.
Looking for those pieces, I kept landing on makers abroad who had no route into Korea. Not because their work was weak, but because importing into this market is a specific job: filings, testing, Korean labels, buyers who each want something slightly different. So I built the company to do that job.
What I can promise a brand is plain: I will tell you what I do not know, I will not promise numbers I cannot stand behind, and I will send you what actually happened after the product went out — including the parts that did not work. Everything else we can discuss.
Anna Jeong (정성혜)
Founder & CEO, LOVA INTERNATIONAL
Why Us
What a brand gets from working with us.
01
Tableware, in detail
We work on the same questions every day: how a material behaves, what breaks in transit, what survives heat and washing, and what size suits Korean use. We take on only what we can answer for.
02
Checked against the Korean table
Korean households eat with rice and soup bowls on the same setting, wash in compact dishwashers, and buy in small apartments with limited storage. A piece that ignores that sells once and stops.
03
Channels we have actually sold through
Every channel asks for something different — its own images, pricing structure and stock rhythm. We prepare from what those channels have already asked of us, not from a template.
04
You talk to the person deciding
No account manager sits between you and the decision. Questions on price, timing or paperwork are answered by the founder, in English or Korean.
Services
From finding the maker to keeping the listing alive.
Brand Sourcing
Brand sourcing
Finding overseas tableware, homeware and interior makers whose material, price band and production capacity match a real Korean shelf — not only a mood board.
Import & Distribution
Import and distribution
We act as the importer of record and carry the goods from the factory to the shelf: clearance, a domestic warehouse, listings and stock allocation.
Market Entry
Compliance
Korean market entry
Price structure, SKU selection, packaging adjustments, and a straight assessment of how the brand compares with what is already on the Korean shelf.
Korean regulations
Filing, testing and labelling for food-contact articles are handled on our registration. See what applies to your material.
See the procedure
Marketing
Brand marketing
Korean product copy and detail pages, photography direction for local platforms, and campaign timing around the seasons when tableware actually moves.
Brand Development
Brand development
Which lines to widen next season and which to stop. We bring the proposal, with the sales record behind it, and decide it with you.
Process
How a product gets from your factory to a Korean table.
Swipe through the steps →
STEP 01
Samples and material review
We request samples, check material composition, finish and packaging, and confirm the factory can hold that quality at repeat volume.
STEP 02
Regulatory check
For the items under review, we confirm which Korean rules apply to that material as a food-contact article, and what testing and documents the first shipment will need.
STEP 03
Terms agreed
Price, minimum order quantity, distribution scope and contract term are agreed in writing. The first order starts after the agreement is signed.
STEP 04
First order
The first order is placed at a small quantity and listed on the agreed channels. We watch four things: sell-through pace, what the reviews actually say, breakage rate and return reasons.
STEP 05
Import, labelling and clearance
Import filing, testing where required, Korean labels applied to the product, and clearance into a domestic warehouse.
STEP 06
Channel rollout
Channels are added in order, not all at once, so pricing stays consistent and the brand does not end up competing with itself.
STEP 07
Reporting and reorder
The brand receives what sold, what came back and why. Reorder quantities are set from that record and from production lead time.
Compliance
We handle the Korean requirements for tableware.
Tableware that touches food is regulated in Korea as a food-contact article. Below is the outline of what applies. The exact scope depends on material and on how each item is classified.
Importer registration
We import as a food import and sales business registered with the Ministry of Food and Drug Safety (MFDS). The brand does not need a Korean entity for this.
Import declaration per shipment
Each shipment is declared before clearance, with the product, material and manufacturer stated. We prepare the documents. The factory supplies the material composition.
Material testing
Testing against Korean standards for food-contact articles may be required depending on the material: stainless steel, glass, ceramic, plastic or coated metal. The tests cover migration and heavy-metal limits.
Korean labelling
Product or package carries Korean labelling: item name, material, country of origin, importer details, and care information such as heat resistance and washing. We produce and apply it.
Children’s items and non-food articles
Items intended for children and items that do not come into contact with food fall under separate Korean rules, including KC certification where it applies. We review these item by item before placing an order.
Brands
Brands we have handled in Korea.
Swipe for more brands →
Partner
Belo Inox
Cutlery
Partner
Himmel
Cutlery
Partner
Bormioli
Glassware
Partner
Crownford
Ceramics
Partner
Pasabahce
Glassware
Partner
Masi Firenze
Table decor
Partner
Roebenhoff
Serveware
Channels
Where the products are sold.
Online marketplaces
Naver Smart Store
Coupang
11st
Gmarket
Auction
Lotte ON
SSG.COM
KakaoTalk Gift
ZigzagLifestyle & design platforms
Ohou
29CM
W Concept
10x10
CHAPTER1
RoomingOffline retail
Emart
Lotte MartDepartment stores
Shinsegae Department Store
Lotte Department Store
The Hyundai
NC Department Store
AK PlazaContact
Tell us what you make, or what you are looking for. We will tell you what Korea requires.
Brand enquiries, distribution proposals and retail buying requests all come through the same form.
- info@lovaintl.com
- Phone
- +82 10-3950-8737
- Address
- #610, 9 Sinam-ro 15beon-gil, Busanjin-gu, Busan 47369, Republic of Korea
- Hours
- Mon–Fri, 09:00–18:00 KST (UTC+9)
